Newton&Kenmore was founded in 2009, in Boston, MA, as a spin-off from our parent company Primary Point Inc., a company devoted to helping analyst firms such as Gartner, Frost&Sullivan, Pyramid Research (Global Data), and Strategy Analytics to identify ICT technology innovations, customer behavior patterns and products and services adoption trends.
Our company commenced operations with the objective of serving the needs of clients requesting compelling and in-depth information regarding ICT companies in Latin America. We have interviewed more than 2,000 executives in ICT-related firms to understand their operational and market advantages, strategies, contingency plans, and future investments.
Our business consists of helping you make well-educated decisions.
2009. We started off as a subsidiary of Primary Point Inc., in Boston MA, to help large ICT advisory services companies to execute B2B research programs in Latin America.
2011. Our operations expanded into the region and we started serving the needs of international firms. We executed analysis for investors firms in the US and the UK.
2014. Given the growing demand for services in the region and the accelerated changes in the ICT landscape, we moved the LATAM office to Mexico City.
2020. The company currently has local offices in Mexico and Monterrey.
Our team is conformed by a seasoned group of former executives of the ICT markets in Latin America, ranging from CIOs of large multinationals to former VPs of advisory and consulting firms. We enrich our perspectives with CTOs and COOs as well!
Today, the company hires analysts covering the ICT markets of Mexico, Colombia, Brazil, Argentina, Chile, Peru, and Central America.
Our methodology and experience allow us to add value to our final analyses and deliverables to our clients and partners.
We provide a business profitability-oriented perspective to our analyses.
NK specializes in analyzing B2B Tech-related companies in Latin America.
Our projects typically involve complex IT or business issues, and
establishing a dialogue with mid and senior-level decision-makers who are hard to identify and hard to engage.
NK´s proven methodology of IMR (Internal Mapping and Referral) allows us to get a knowledgeable respondent.
NK´s partners have held leading positions in key companies in the ICT Latin American ecosystem. We follow the developments in each local market on an ongoing basis.
Our language skills include English, Spanish, and Portuguese.
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